Paradox, a leader in conversational AI for frontline and high-volume hiring, announced today the acquisition of Eqtble, a people analytics platform founded by experts from major brands across various industries.
This move aligns with the Platform Shift we’ve discussed in the talent acquisition space—towards an all-encompassing platform model. As the market embraces this shift, apps like Paradox will need more robust people analytics to close one of the existing gaps in the march to becoming a hiring platform. This acquisition is a strategic step in that direction.
Conversational interfaces generate vast amounts of structured data, more than ever before seen in the talent acquisition industry. The ability to transform this data into actionable insights—whether for specific candidates, recruiting targets, or market intelligence—is a massive opportunity for employers. This acquisition could position Paradox to help its customers leverage this data strategically within talent acquisition and other business areas, particularly given that Paradox’s customer base is largely comprised of consumer businesses where candidates are also customers.
In essence, the Platform Shift is not just a trend; it’s a necessity, and this move is one of several needed to position Paradox as a leader on that path.
WatchParadox CEO Adam Godson and Eqtble CoFounder and CEO Joseph Ifiegbudiscuss the deal:
See more interviews like this one at 1worktech.com/podcast
The Paradox Press Release:
SCOTTSDALE, Ariz, February 5, 2025 – Paradox, the conversational AI platform helping global employers like Chipotle, 7-Eleven, General Motors, Nestlè, and nearly 1,000 clients automate recruiting and hiring work, announced today the acquisition of people analytics platform Eqtble. “AI is the future of talent acquisition – and the foundation of useful AI is high quality data, often connected from different sources that helps our clients solve real business challenges,” said Paradox CEO Adam Godson. “We’ve always believed that conversations are the UI of the future, and we see an opportunity to create a data foundation that powers people intelligence in a conversational, frictionless way.” In 2024 alone, Paradox’s AI assistant and software automated the scheduling of more than 20 million interviews across the globe, answered 12 million questions in 30+ languages, and powered over 1 billion AI-driven interactions with candidates, saving recruiting teams millions in costs and countless hours of manual work. Combining Paradox’s depth in conversational AI experiences with Eqtble’s expertise in people data, the vision is for clients to create simple, accessible dashboards through a conversational interface – then take action that actually improves business results. Founded in 2021, Eqtble’s mission is to power better workforce decisions through analytics – and its product is underpinned by a robust data model and analytics engine that more easily integrates data from all recruiting and HR systems. The company is a graduate of the prestigious Y Combinator startup incubator and was founded by People Analytics practitioners with nearly 30 years of combined experience. Eqtble is led by CEO Joseph Ifiegbu, who previously held People Analytics roles at Snap and WeWork. Ifiegbu co-founded the business with Ethan Veres and Gabe Horwitz, who formerly served as a Data Scientist at Johnson & Johnson and Director of People Analytics at WeWork. “As practitioners, we constantly experienced the pain of accessing workforce insights and thought: ‘Who better to solve this than people who understand the challenges firsthand?,’” said Ifiegbu. “We’re thrilled to help accelerate Paradox’s mission and AI vision, bringing powerful people insights to the fingertips of talent acquisition and HR leaders — all through the simple, frictionless conversational experiences that make Paradox so special.” The entire Eqtble team will join Paradox — and the company is already hard at work executing on the product vision, with a plan to release a fully-integrated solution later this year.
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