Capital & Growth
Where Capital Meets Market Intelligence.
WorkTech sits at the center of where funding decisions are made and market trajectories are set. We give founders, investors, and growth-stage teams the intelligence to move with conviction.
Capital Intelligence
HR Tech 100 Fund & Investor Events
WorkTech sits at the center of where funding decisions are made. From direct investment through the HR Tech 100 Fund to live investor events, we connect founders with capital and investors with conviction.
- HR Tech 100 Fund
- HR Tech Investor Experience
- HR Tech PitchFest
WorkTech Frameworks
Starting With the ICP Framework
Free, open access to the ICP and GTM methodology we use with advisory clients — plus strategic advisory when you’re ready to move faster with better data.
- ICP Framework
- GTM Methodology
- Strategic Advisory Pathway
WorkTech provides the intelligence to prepare founders and serves as a primary door to deal flow for the HR Tech 100 Fund. Investment and selection are independent processes based on proprietary market criteria and are not tied to advisory engagement.
Engagement Pathways
Capital & Market Authority
The Fund. Strategic capital and market authority for founders building in the WorkTech ecosystem. As a founding partner, WorkTech identifies high-conviction deal flow for the HR Tech 100 Fund, where portfolio companies gain direct investment alongside immediate visibility within the HR Tech 100 ecosystem.
Strategic Engagements
From Signal to Strategy. Sprint-based engagements designed to build momentum fast. WorkTech pressure-tests your GTM narrative, product-market fit, and investor readiness against proprietary data — moving you from discovery to decision-ready in focused 90-day cycles, with ongoing access to the WorkTech Advisory Network and ecosystem for long-term category defense.
Category Leadership in Practice
“Partnering with WorkTech has been highly valuable to Greenhouse over the years. George brings a unique combination of industry experience and independent critical thinking.”
“WorkTech has been one of the most valuable strategic thought partners in our journey at VONQ. Cutting through noise, contextualising market shifts, and translating them into actionable focus areas has helped us sharpen both our narrative and our decisions. WorkTech’s input has directly shaped how we articulate our value proposition in a rapidly evolving AI market and our Partner ecosystem. From pressure-testing our Agentic AI positioning to refining our go-to-market priorities, this perspective has consistently helped us bring more clarity, discipline, and confidence into both product and commercial strategy. I recommend WorkTech to any leader who wants an honest, data-driven, and commercially grounded advisor.”
“If you’re not already paying attention to WorkTech’s analysis — as an investor or tech company — you’re missing out on some of the smartest, most insightful views of an industry that’s in an increasing state of constant change. There are very few people who know the HR and Work Tech industry better than George. He has the rare ability to speak the language of vendors — assessing and providing feedback on go-to-market and product strategy — while also connecting with HR and talent acquisition practitioners like one of their peers. WorkTech’s ability to understand myriad use cases and challenges is critical to delivering practical and meaningful insights.”
Turn Innovation into Market Authority
In a rapidly shifting WorkTech landscape, the distance between a concept and a category leader is the data you use to build it. Let’s identify the strategic entry point that accelerates your trajectory.