Market intelligence and strategic advisory
Separating signal from noise in HR and Work Tech.
WorkTech tracks 65+ categories and 17 years of the market, then turns what it sees into advice for the vendors building the products, the investors backing them, and the CHROs buying them.
Three views of one market.
Every WorkTech read starts from the same data and answers the same question: what does this mean? Windows show which categories are opening or closing. The Watch List shows which companies are gaining gravity. The investment and M&A reports show where the money went.
Market Windows
Which categories are open, closing, or already shut.
Each report reads one category through buyer trends, adoption, funding and M&A activity, and the WorkTech lens, then says what the findings mean for CHROs, investors, and vendors. New windows publish as they move.
Latest window
The ATS is Splitting. One Half Has a Market Window.
Market Gravity Watch List
The companies pulling the market toward them.
A recognition list of Gravity Leaders and Gravity Builders. Companies make the list on what we see across the market: our own data, the briefings they give us, and the momentum they show. Want to be considered? Send us your numbers.
Gravity Leaders
Gravity Builders
Two lists. No ranking. No scores.
VC and M&A reports
Follow the money, with context.
Capital is concentrating.
The ten largest deals made up about half of invested dollars in 2026 through Q3, up from about a quarter at the same point in 2022.
HCM is absorbing the market.
It took about 77% of invested dollars through Q3 2026, against about 56% in 2022.
Early stage still holds the deal count.
About half of 2026 deals through Q3 were Seed or Pre-seed.
Deal data through September 30, 2026.
Strategic Advisory
What the intelligence is for.
The data feeds the advice. WorkTech works with vendors on positioning and go-to-market, with investors and acquirers on diligence and deal strategy, and with HR leaders on technology decisions.
Strategic Advisory
Positioning, competitive set, and go-to-market built on category data.
Deal and M&A Advisory
Target screening, diligence support, and market validation for investors, acquirers, and sellers.
Gravity Profile
A company-approved position write-up, badge, and press quote for companies on the Watch List.
Sponsored Market Windows
Sponsor an editorially independent window in your category and reach the buyers and investors who read the series.
In the UK, Gareth Jones, Partner, Product Strategy and Exit Advisory, pairs WorkTech’s market and go-to-market strategy with product diligence for growth, exit, and investment readiness.
What this means for you.
Every WorkTech report ends by answering that question for three audiences. Start with yours.
Vendors and providers
You build or sell HR and Work Tech. See which categories are opening, where buyers are heading, and how to position against the field.
Investors and M&A
You back, buy, or sell these companies. Deal data back to 2017, category maps, and market validation for investment and acquisition decisions.
CHROs
You decide what gets bought. Plain-English reads on which technologies deserve your attention and which are noise, drawn from the same data investors use.
Live market briefing
Will Your HR Tech Provider Be Sold, Pivoted, or Stalled by 2027?
Wednesday, November 4 | 12 p.m. ET / 9 a.m. PT / 5 p.m. London
Registration is open.
Market Insights
What WorkTech is watching.

Spirence’s Laura Kunz on Life After Pitchfest, Selling a New Category, and a Fortune 50 Pilot Renewal

Gotham Growth CEO David Hain on HCM M&A: Why Buyers Are Buying, What Deals Are Worth, and What to Expect in 2027

Salary.com Enters the Platform Race

Investors Are Cold on Talent Acquisition Right Now. BoomerangHR Just Raised $12.7M Anyway

Left of the Application. Harver Just Made Its Move, Acquires Symphony Talent.

Stadium Acquires Confetti
Broadcasts
The people behind the deals.
The WorkTech Podcast and video interviews with the founders, CEOs, and investors behind the deals.
The Reality of HCM M&A: Valuations & AI Diligence | David Hain (Gotham Growth)
From Curiosity to Confidence: Putting Recruiting AI to the Test
Inside BoomerangHR's $12.7M Seed Round: Re-Hiring vs. AI Slop | Jeff Wald CEO
Harver Acquires Symphony Talent: Full-Funnel TA | Sean Barry
Stadium Acquires Confetti: Fixing HR Vendor Fatigue | Shaunak Amin & Lee Rubi
Prefer audio? Listen to the WorkTech Podcast on the WrkDefined Network →
What the Market Says
“Partnering with WorkTech has been highly valuable to Greenhouse over the years. George brings a unique combination of industry experience and independent critical thinking.”
“WorkTech has been one of the most valuable strategic thought partners in our journey at VONQ. Cutting through noise and translating shifts into actionable focus areas.”
“If you’re not already paying attention to WorkTech’s analysis — as an investor or tech company — you’re missing out on some of the smartest, most insightful views of an industry in constant change.”
Newsletters
Follow the market.
WorkTech Signal
George’s strategic read on market movement, with a wider B2B tech and investor view.
Not sure where you sit? Start with a conversation.
Tell us what you’re building, buying, or backing. We’ll show you which parts of the market data matter for the decision in front of you.
Prefer to start with the data?
Market Windows shows which HR and Work Tech categories are opening, closing, or already shut, with new reads published as the market moves.




![WORKTECH MARKET INTELLIGENCE and ADVISORY 13 In this episode of the WorkTech Podcast, host George LaRocque sits down with Laura Kunz, President and Co-Founder of Spirence, for an insightful check-in following her victory at last year's HR Tech Pitchfest. Grounded in 17 years of clinical and residential behavioral healthcare experience, Kunz shares how Spirence is disrupting the $60 billion employee wellness space by introducing a true prevention-first mental health platform designed to scale across modern enterprise workforces.
**Solving the 75% Mental Health Gap**
For over 85 years, corporate mental health benefits have relied on traditional Employee Assistance Programs (EAPs) and clinical care models. However, Kunz points out that these legacy solutions primarily address the 25% of employees who require active clinical intervention. This leaves 75% of the workforce—who experience daily stress, changing workplace pressures, and burnout—without proactive, everyday support.
Spirence bridges this gap by translating clinical expertise into a scalable, preventative framework aimed at "helping the well stay well". By moving away from reactive crisis management toward continuous, proactive mental well-being, the platform enables large enterprise employers, payers, and strategic partners to reduce long-term healthcare costs while dramatically boosting workforce resilience and day-to-day engagement.
**Navigating Enterprise Sales and Market Education**
Reflecting on the past year, Kunz discusses the momentum and credibility generated by winning Pitchfest, including directly closing new customers and building an active sales pipeline representing over half a million lives. She candidly explores the realities of enterprise sales cycles, from managing pilot renewals with Fortune 50 organizations like Bank of America to navigating the extended patience required when introducing a new category to risk-averse benefits buyers.
Because Spirence presents a new paradigm in employee well-being, customer education remains a critical focus. By leveraging their deep domain expertise, the Spirence team acts as trusted advisors to total rewards and HR leaders, helping them understand why legacy EAPs suffer from single-digit utilization and how a prevention-first model drives meaningful, long-term participation.
**KEY TAKEAWAYS** *
**The 75% Prevention Gap:** Traditional EAPs focus on the 25% of workers needing clinical care; Spirence targets the remaining 75% with proactive, preventative mental wellness.
* **Clinical Roots as a Business Moat:** Spirence leverages 17 years of residential behavioral healthcare experience to bring proven, science-backed wellness strategies to corporate benefits.
* **Enterprise Validation:** Winning HR Tech Pitchfest built internal confidence and external momentum, directly contributing to enterprise deals and Fortune 50 pilot renewals. * **Category Creation Patience:** Introducing a preventative mental health framework to a $60B legacy market requires extensive buyer education and steady navigation of the enterprise sales cycle.
* **Founder Pitch Advice:** Beyond metrics and slides, pitching successfully requires authentic passion, human connection, and clear articulation of the underlying problem.
**RESOURCES & LINKS** *
Subscribe to WorkTech: [https://youtube.com/@WorkTechVideo]
(https://youtube.com/@WorkTechVideo)
* Visit WorkTech Website: [https://1worktech.com](https://1worktech.com)
* Learn about Spirence: [https://spirence.com](https://spirence.com)
On this episode Laura and George discuss Laura Kunz Spirence, WorkTech Podcast George LaRocque, Prevention first mental health platform, Employee mental health benefits scale, HR Tech Pitchfest winner Spirence, Proactive workplace wellness 75 percent, Legacy EAP utilization problem, Enterprise employee well being strategy, Behavioral healthcare corporate benefits
#WorkTech #HRTech #EmployeeWellness #MentalHealth #Spirence #Pitchfest #HRTechVegas #EnterpriseBenefits #EAP](https://1worktech.com/wp-content/plugins/youtube-feed-pro/img/placeholder.png)
From Pitchfest Winner to Fortune 50 Partner: Spirence’s Scaling Journey | Laura Kunz
October 17, 2026 8:29 pm