The Advisory Firm Built at the Intersection of Intelligence and Action.

WorkTech is the leading global advisory and market intelligence firm focused exclusively on HR technology and the future of work. Founded by George LaRocque, a 25+ year HCM veteran, operator, and Chair of the HR Tech Investor Experience. WorkTech bridges the critical gap between tech providers, investors, and HR leaders.

We are an advisory-first firm. While others report on the market, we help you own your place in it. Our proprietary intelligence tracks 65+ categories of work technology, enabling clients to see market shifts before they become mainstream.

WorkTech operates through two engines:

• WorkTech Frameworks — Free, open access to the ICP and GTM methodology we use with advisory clients, built for every stage of the WorkTech journey.
• WorkTech Strategic Advisory — High-impact engagements for growth-stage vendors, private equity, and VC firms. Specialized support for M&A due diligence, ecosystem development, and global market entry.

Through the WorkTech Advisory Network, we connect clients with a vetted cohort of seasoned executives and industry leaders — providing the strategic relationships required to scale.