WorkTech Frameworks
Define Your ICP. Win Your Market.
Free, open access to the ICP and GTM methodology built on 30+ years of WorkTech operator experience and hundreds of vendor engagements.
What You’re Getting
The WorkTech ICP Framework includes:
- ICP Framework Workbook — Define your firmographics, stakeholder roles, and hair-on-fire pain points. The same workbook used in WorkTech advisory engagements.
- Problem-Solution Narrative Template — Condense your value proposition into a one-sentence problem statement and three-sentence narrative that converts.
- Pre-Read: Narrowing the Lens — A five-minute briefing on why broad market assumptions are the most expensive mistake in WorkTech — at any stage.
Plus two self-guided modules:
- Module 1: Define Your ICP
- Module 2: Validate Your ICP
Who This Is For
- Product leaders building the next product
- Founders pressure-testing their beachhead before raising or selling
- Vendors sharpening GTM before a new market push
- Operators validating assumptions before building the next product
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Why WorkTech?
“WorkTech has been a trusted sounding board as we’ve navigated seed-stage positioning in a crowded HR tech market. George brings rare pattern recognition from years inside the ecosystem, and that perspective has directly sharpened our narrative and investor conversations. He is a genuine connector who is thoughtful about when and how to engage. WorkTech provides operator-level perspective that is practical, candid, and grounded in how HR tech companies actually scale. George has helped pressure-test our positioning, refine our pitch, and make high-quality investor introductions at the right time. That combination of credibility and access is rare.”
“WorkTech’s guidance helped us sharpen how we articulate what makes MeBeBot truly unique in the HR tech landscape. George LaRocque understands technical nuances and quickly grasped how our platform works, which allowed him to challenge our assumptions and help us position the product more clearly for the right audiences. His feedback influenced how we think about market fit, messaging, and partnership strategy. George consistently asked the right questions about differentiation, buyer needs, and long-term relevance, which helped us make more confident and informed strategic decisions as we evolved our strategic direction.”
“WorkTech is my go-to sounding board for product thinking and is equally skilled at validating ideas and challenging assumptions in ways that make our product better. George LaRocque is deeply connected to the partners and investors that matter, and he is thoughtful about making introductions that truly create value. Every engagement with WorkTech delivers new insight. What sets George apart most is how genuinely he cares about the community. He consistently goes above and beyond to help it thrive, while thinking creatively about how to build lasting success.”