Scotland-based Candidate.ID raised an additional USD $965K of Seed funding from an existing investor for its recruitment marketing app....
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It’s Time To Talk About Candidate Engagement
I’m bullish on recruitment marketing. I called the category last year. The 2013 #HRWINS and 2014 #HRWINS were chock full of...
READ MOREHR Tech Trend Brief: Recruitment Marketing Becomes A Category
The “recruiting is marketing and recruiting is sales” analogy has been made for decades. While this has always been true from a...
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Just Because They Downloaded Your Infographic Doesn’t Mean They Want To Buy Your Product
Content Marketing Works. An effective Content Marketing Strategy, implemented well, delivers more quality leads, higher conversion rates, and...
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Content Selling Arrives in B2B HR Technology
I’ve been involved in some very successful Marketing and Sales efforts (read Revenue) for B2B HR Technology in both the SMB and...
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Lead and Demand Generation For HR Technology
It’s the time of year where the rubber hits the road when it comes to your business plan. Budget and planning time. Marketing and Sales...
READ MOREHRTech Is A Must Attend Event For Anyone In The HR Technology Marketplace
Don’t miss the 2013 HR Technology® Conference & Expo this October 7-9 at The Mandalay Bay in Las Vegas. If you’re in HR...
READ MOREOne of These Things Is Not Like The Others, But They All Look The Same
As I went through the #hrwins process this year, looking at more than 120 HR Tech Vendors, the lack of differentiation within and even across...
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2012 #hrwins HR Companies To Watch Vendor Report: SmashFly
Recruitment is Branding. Recruitment is Marketing. Recruitment is Sales…. and so it goes. This is a conversation that has been evolving...
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2012 #hrwins HR Companies To Watch Vendor Report: thegoodjobs.com
Culture. The HR Technology market is filled with vendors attempting to quantify it for Employers via cumbersome survey instruments. Once...
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