differentiation Archives

For Tech Vendors

Just Because They Downloaded Your Infographic Doesn’t Mean They Want To Buy Your Product

Content Marketing Works. An effective Content Marketing Strategy, implemented well, delivers more quality leads, higher conversion rates, and...

For Tech Vendors

I’ve been involved in some very successful Marketing and Sales efforts (read Revenue) for B2B HR Technology in both the SMB and...

For Tech Vendors

It’s the time of year where the rubber hits the road when it comes to your business plan. Budget and planning time. Marketing and Sales...

It’s that time of year. After taking briefings with HUNDREDS of HR Technology vendors representing products across the entire HR process...

For Tech Vendors

As I went through the #hrwins process this year, looking at more than 120 HR Tech Vendors, the lack of differentiation within and even across...

Insights, Talent Acquisition

For some of us that have been in the Cloud Computing Revolution from its start in the 90s it’s easy to overlook the fact that this...

HR, Insights

Employee Transition. Outplacement. Reductions In Force Support. Whatever you call it, it’s the part of the Talent Lifecycle...

Employee Engagement, Insights

There has always been a lot of talk about merging the performance data and predictive indicators captured in HR with the historical, current,...

Insights, Recruitment Marketing

Recruitment is Branding. Recruitment is Marketing. Recruitment is Sales…. and so it goes. This is a conversation that has been evolving...

Insights, Talent Acquisition

Culture. The HR Technology market is filled with vendors attempting to quantify it for Employers via cumbersome survey instruments. Once...