InfluenceHR: Eloqua Founder Mark Organ Kicks Off Keynote

Exclusive HCM Marketing Conference Dives Into Disruptive Marketing

San Francisco, CA March 13, 2013

LAROCQUE’s inaugural HCM marketing conference, InfluenceHR, now features disruptive-marketing entrepreneur Mark Organ at the event’s keynote on May 13, 2013. “Since we have just one day,” said LAROCQUE President George LaRocque, “we knew Organ’s keynote would embody the spirit of the show — access to thoughts, ideas, and content that HCM marketers just don’t get on a regular basis.”

Organ is currently the founder and CEO of Influitive, helping companies mobilize their army of advocates to produce massive increases in referral leads, reference calls, social media participation, and more. Previously, Organ was the founding CEO of Eloqua (ELOQ), the world leader in marketing automation software, recently acquired for $871 million.

“I’m incredibly passionate about helping companies go to market in asymmetrical or disruptive ways,” said Organ. “What better way to get disruptive than to be part of a conference that is unveiling all the secrets of HCM marketing.”

Not your typical conference, InfluenceHR is throwing out the old model of three days of stale topics and dry speakers. Instead, the conference is providing busy executives with one day of actionable insight into the strategies that differentiate companies in this niche industry.

“The keynote is going to be new thinking from the guy who brought you the new thinking that transformed marketing automation,” said LaRocque. “Mark Organ brings dynamic marketing expertise and profit-driving business savvy to the table. If you weren’t ahead of the curve on marketing automation, be ahead of the curve on this.”

Attendees of InfluenceHR will have exclusive access to HR buyers, market-leading analysts, and trailblazing peers. The panelists and speakers are heading up their own companies’ strategies, so they know what the hell they’re talking about. From enterprise-level market domination to startup innovation, InfluenceHR is going to have it all.

Organ isn’t the only major name presenting at InfluenceHR. LAROCQUE has lined up speakers who are dealmakers, rising stars, and profit drivers. Here’s a sampling:

  •     Mark Organ — Founding CEO, Influitive
  •     Josh Bersin — Founder, Bersin by Deloitte
  •     Bret Starr — Founding Partner and President, The Starr Conspiracy
  •     Steve Boese — HR Technology Conference & Expo
  •     Jerome Ternyck — CEO, SmartRecruiters
  •     Josh Schwede —Vice President of Business Development, HireVue
  •     Steve Parker —Vice President of Solution Marketing, SumTotal Systems

Here’s what attendees need to know:
InfluenceHR Conference
May 13, 2013
San Francisco

Location and Hotel:
San Francisco Financial District
750 Kearny St.
San Francisco, CA 94108

More updates for InfluenceHR are on the way, but attendees should commit soon. Early Bird Discount Pricing Expires on March 15, 2013.

After all, it’s only one day.

LAROCQUE is the leading strategy and go-to-market consulting firm for HR-related technology and the human capital management (HCM) marketplace. Services are offered in a unique Service-on-Demand approach, as well as by project or retainer. LAROCQUE publishes the #hrwins list of HR Companies To Watch annually, celebrating the innovation taking place in the HCM and HR tech markets by vendors of all sizes.


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