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Event Series Event Series: Mastering the Market 2023

WEBINAR: Mastering the Market, part 2: Strategy and Execution for Work Tech Companies – Maximizing ROI at Industry Events

July 28, 2023 @ 12:30 pm - 1:00 pm

Join us for an engaging and informative 30-minute webinar focused on the upcoming fall industry events season, where George LaRocque, Founder and Chief Analyst at WorkTech (1worktech.com), will share his expertise on strategy and execution for Work Tech companies.

Friday, July 28 at 12:30 Eastern, 9:30 Pacific, and 5:30 pm London

REGISTER NOW

Join us for an engaging and informative 30-minute webinar focused on the upcoming fall industry events season, where George LaRocque, Founder and Chief Analyst at WorkTech (1worktech.com), will share his expertise on strategy and execution for Work Tech companies.

In this dynamic webinar, George LaRocque will delve into the essential aspects of making the most out of industry events, providing valuable insights and actionable strategies for companies at various stages, including startups with limited presence and budgets, work tech providers attending but not exhibiting, as well as emerging and large leading brands needing to make the most of their spend.

Expectations for Industry Events:
Discover how to set realistic expectations for industry events and identify specific goals that align with your company’s growth objectives. George will outline effective approaches to maximize your event experience and create meaningful connections with potential clients, partners, and industry influencers.

How to Think About ROI:
Learn how to measure and evaluate the return on investment (ROI) from industry events. George will discuss key metrics and methodologies for assessing the value generated from attending or participating in these events. Gain a deeper understanding of how to calculate ROI and justify future investments in industry events.

Content and Execution Strategies:
Explore content creation and execution strategies that will help your company stand out from the crowd. George will share expert advice on crafting compelling messaging, delivering impactful presentations, and leveraging digital platforms to extend your reach beyond the event venue. Discover how to align your content strategy with your target audience’s needs and preferences.

Addressing Diverse Scenarios:
From startups with limited presence and low to no budget, to work tech providers not exhibiting, and emerging and large leading brands, George will address each scenario. Gain insights into creative solutions for maximizing exposure and generating valuable leads, regardless of your company’s resources or current market position.

Don’t miss this opportunity to learn from one of the industry’s leading experts. Register now for this insightful webinar and equip yourself with the knowledge and tools necessary to elevate your strategy and execution at fall industry events.

Details

Date:
July 28, 2023
Time:
12:30 pm - 1:00 pm
Series:
Event Category:
Website:
https://us02web.zoom.us/webinar/register/WN_DsBEihfESXSmLF89WzDVIQ

Organizer

WorkTech
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