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Event Series Event Series: Mastering the Market 2023

WEBINAR: Mastering the Market, part 3: Maximizing Market Potential with TAM, SAM, and SOM Models in Work Tech

August 3, 2023 @ 12:30 pm - 1:00 pm

Are you a Work Tech provider looking to achieve sustainable growth and maximize your market impact? Join us for an engaging and insightful webinar on “Maximizing Market Potential with TAM, SAM, and SOM Models in Work Tech”

Thursday, August 3 at 12:30 Eastern, 9:30 Pacific, and 5:30 pm London

In this exclusive session, we will dive into the world of Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) models and explore how they can supercharge your strategy, planning, market mapping, competitive and market share analysis, and fundraising efforts.


As the Work Tech industry continues to evolve at a rapid pace, understanding the potential of your market and finding ways to capitalize on it becomes paramount. In this webinar, George LaRocque, Founder, and Chief Analyst at WorkTech, will share his wealth of experience and expertise in using TAM, SAM, and SOM models to unlock growth opportunities for Work Tech providers across all stages.

Key Topics Covered:

Introduction to TAM, SAM, and SOM Models: Gain a comprehensive understanding of these critical market analysis frameworks and their significance in driving business decisions.

Strategic Planning and Market Mapping: Learn how TAM, SAM, and SOM models serve as powerful tools to guide your strategic planning and assist in identifying untapped opportunities.

Competitive Analysis and Market Share Evaluation: Discover how these models enable you to benchmark your company’s performance against competitors and optimize your market share.

Fundraising Strategies: Unravel the secrets of leveraging TAM, SAM, and SOM models to attract potential investors and secure the funding needed to fuel your growth ambitions.

Practical Examples from WorkTech: Gain valuable insights from real-life case studies where TAM, SAM, and SOM models have been instrumental in steering WorkTech companies towards success.

Who Should Attend:

CEOs, Founders, and Senior Executives of Work Tech companies

Strategy and Corporate Development Leaders
Business Development and Sales Leaders
Marketing and Strategy Professionals
Venture Capitalists and Investors interested in the Work Tech sector
Speaker: George LaRocque

George LaRocque is a renowned expert in the Work Tech industry, and his company, WorkTech (1worktech.com), has been at the forefront of delivering innovative solutions to clients. With a deep understanding of market dynamics and extensive experience in advising Work Tech providers, George will share invaluable insights and actionable strategies during this webinar.


August 3, 2023
12:30 pm - 1:00 pm
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