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Event Series Event Series: Mastering the Market 2023

Mastering the Market, part 6 – Unveiling Work Tech: A Journey into the Future of Workplace Transformation

August 31, 2023 @ 12:30 pm - 1:00 pm

Join us for a captivating 30-minute webinar as we unravel the intriguing landscape of this emerging category, led by George LaRocque, the Founder and Chief Analyst of WorkTech.

In a world where traditional enterprise technology is evolving at an unprecedented pace, Work Tech stands out as the trailblazing phenomenon that’s redefining the way we envision work in the digital age. Join George LaRocque as he takes you on a journey through the intricacies of this transformative category.


Drawing from his extensive expertise, George will delve into the very essence of Work Tech, showcasing how it has sprouted from the roots of conventional HR technology. Discover the Work Tech principles that serve as the catalyst for ushering in a new era of workplace inclusion, fostering agility, and seamlessly preparing us for the enigmatic challenges that lie ahead.

Get ready to explore the fascinating journey that mirrors the rapid evolution of HR technology through the 2000s; only this time, the growth is projected to be even more meteoric and dynamic.

Expect to gain invaluable insights, including:

✨ The core differentiators that set Work Tech apart from traditional tech categories.
✨ How Work Tech is seamlessly integrating with HR tech to amplify its impact on the modern workforce.
✨ The pivotal role of employee-first design principles in shaping the future of work.
✨ Anticipating and embracing the unforeseen challenges that the evolving workplace might throw our way.
✨ A glimpse into the projected growth trajectory of Work Tech, poised to reshape work dynamics in record time.

Who Should Attend:

  • Founders, CEOs, and Entrepreneurs of Work Tech startups, scale-ups, and market leaders
  • CMOs
  • CROs
  • Product Managers and Product Marketing Managers
  • Investors and Venture Capitalists interested in the Work Tech market


August 31, 2023
12:30 pm - 1:00 pm
Event Category:


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