Loading Events

« All Events

  • This event has passed.
Event Series Event Series: Mastering the Market 2023

Mastering the Market, part 5 – Innovate to Differentiate: The Decision to Forge New Work Tech Categories

August 22, 2023 @ 12:00 pm - 12:30 pm

Join us for an insightful and thought-provoking webinar presented by WorkTech’s Founder and Chief Analyst, George LaRocque. In this 30-minute session, George will delve into a crucial question that every Work Tech provider, regardless of their stage, must consider: “Should You Create a New Category for Your Work Tech Product?”


As the Work Tech landscape continues to evolve rapidly, differentiation is paramount. The webinar will explore the strategic decision of whether to establish a new product category within the Work Tech domain. George LaRocque, a renowned expert in the field, will share his expertise on the benefits, challenges, and potential risks associated with venturing into uncharted territory. Drawing from his extensive experience and deep industry insights, he will guide attendees through the process of evaluating whether their product has the potential to revolutionize the way we approach work.

This webinar is a part of WorkTech’s “Mastering the Market” series, designed to empower Work Tech professionals, entrepreneurs, and enthusiasts with the knowledge they need to stay ahead in this dynamic industry. Whether you’re a startup with a groundbreaking idea or an established player looking to innovate, this session will provide you with invaluable insights to make informed decisions that can reshape the Work Tech landscape.

Key Topics Covered:

  1. Introduction to Category Creation: Defining the concept of creating new categories within the Work Tech landscape. Understanding the motivations and goals behind this strategic move.
  2. Market Dynamics and Competitive Landscape:  Analyzing the current state of the Work Tech market.
  3. Pros and Cons of Category Creation: Exploring the potential benefits of introducing a new product category. Addressing the challenges and risks associated with pioneering a new space.
  4. Innovation and Differentiation: Examining examples of successful category creators and their impact and unsuccessful attempts.
  5. Customer Perspective and Needs: Understanding if and how a new category addresses specific pain points for customers.
  6. Investment and Resources: Evaluating the financial and resource implications of introducing a new category.

Who Should Attend:

  • Founders, CEOs, and Entrepreneurs of Work Tech startups, scale-ups, and market leaders
  • CMOs
  • CROs
  • Product Managers and Product Marketing Managers
  • Investors and Venture Capitalists interested in the Work Tech market


August 22, 2023
12:00 pm - 12:30 pm
Event Category:


Share This