Chile-based Betterfly announced a USD $17.5 million Series A focused on wellness benefits and rewards. Betterfly looks to have a really interesting model. The app gives employees a way to record all of their healthy habits, integrated with apps like those from Peloton, Adidas, UnderArmour Fitness, Samsung, and more. These activities can result in rewards used for social giving or prizes and increase the value of your life insurance.
We’ve been watching the trend of wellness becoming more integrated into benefits. This looks like one to keep an eye on.
South America has been slowly emerging with HR tech startups over the last two years. This is one of the larger rounds for a stand alone app that we’ve seen.