Belgium-based Ambassify raised a USD $2.4 million Seed Round of VC for its employee brand advocacy app. The app leverages polls and surveys to engage employees and motivate them to share via social channels. Leveraging employee voices for amplification of the brand is a valuable approach, especially in employer branding and recruitment marketing. However, Ambassify’s current messaging focused on “employee engagement” might confuse the buyer more than engage them.

“Employees often are the most underrated marketing resource within a company. We offer employers an efficient way to tap into the marketing potential of their employees.”

from Ambassify’s press release

$5 billion was invested in HR technology globally in 2020. Get the free WorkTech 2020 Global HR Tech VC Report here.

Source: Press Release – Ambassify raises €2 million to reinvent employee engagement

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